For every news story you read, the journalist has taken what is known as an 'angle'. You'll often see this in the story's headline and the first few paragraphs. It's the interesting bit they've chosen to focus on, to hook you in to reading the story.
You might also see if referred to as 'click-bait' online. While it can appear as a bit of trickery, it's actually what drives people to read content and I'm sure you'll agree that is it very effective.
I'm passionate about helping people and businesses discover and deliver to their key audiences, a unique story angle. Everyone has one, if not dozens, of unique angles. As a former journalist, I'm trained to help you find your story's unique angle, tell it in an engaging way, and then deliver it your audience (potential customers) effectively.